Apple is at war mood at the moment. First went apple producer in the clinch with Adobe because of Flash and now it seems that Apple is moving in close combat with Google. The battlefield is advertising on mobile phones.
Here, the parties have previously crossed swords, as both companies showed interest in the company admob who have found a good way to put advertising on mobile sites and apps. Google ended up buying admob for billions.
And it is still admob dispute is about. According to several media, Apple changed its conditions, so the company can keep Google's advertising platform out in the cold and away from the lucrative advertising market, the iPhone has become.Engadget interpret small changes to Apple's terms in the new operating system, iOS4 as a way to trip up Google. If the interpretation of the conditions are correct, then it means that admob not have access to statistics and analysis of the advertisements which they embed in iPhone apps. This will make advertising virtually useless for advertisers. Just iPhone is otherwise rapidly become admob largest advertising market.
Apple has not confirmed the interpretation of their changing conditions.
But when Apple this week introduced the iPhone 4, there was another little teasing comment to Google: Apple offers in the future iPhone owners to opt out of Google as search engine and use Bing or Yahoo instead.
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